Is there any better time than the turning of a new year to try new things? We don’t think so! When things work for you and your business it makes sense to keep doing them. However, this can sometimes lead to forgetting to try new things. So, with that in mind, Blue Biscuit have put together a list of 10 New Digital Marketing Ideas for YOU to try in 2015!
1. Infographics
Infographics are becoming an increasingly popular way to display information. We even made one, here! They can be used in a variety of ways to simplify information or just display it in a more visual format. Consider creating your own and sharing it via social media. You never know, it might even go viral.
2. Paid promotions
Lots of social media platforms (e.g Twitter and Facebook) now have paid promotions options. They are fully customisable, and will send your message out within your budget. Consider these paid promotions for 2015 – they’re a great way to reach more people on social media!
3. Visual
It’s becoming more and more important to include images in our content. Not only is this good for SEO, it engages visitors. For 2015, think about designing some images or taking your own photos for your website and social media platforms. It beats pages and pages of text any day!
4. Video
We are living in an age where YouTube has become so big, people can make multi-million pound careers out of the social media platform. Now, while Blue Biscuit can’t promise you’ll reach these heights, we can promise you’ll benefit from posting videos to YouTube or other video sharing sites. Posting videos allows you to communicate with your customers in a much more personal way, without actually meeting them. You could create tutorials, behind the scenes videos, or case study videos. The possibilities really are endless when it comes to video.
5. Discounts
Some businesses shudder at the thought, however it is well known by now that discounts = business. If you’ve never done one before, make 2015 the year you offer your customers an exclusive discount for a limited time! It could be promoted on social media or even through an email.
6. Blog
Blogging is big for businesses right now. Creating a blog will allow you to show your expertise and knowledge. As well, linking back to your main site is great for SEO.
7. Go mobile
Optimise your website for mobile. More and more people are accessing content on their phones now and if your website isn’t compatible, that could turn visitors and potential customers away…
8. Webinar
Host a webinar. This will show viewers how much you know and how you can help them. It might even be fun!
9. Content
It might be a good idea to do a rewrite of your content this year. Keeping content new and fresh will be great for your SEO and will keep visitors interested. You’d be surprised at how much useless/dead content you actually keep published, so giving your content a clear out should definitely be on your 2015 list!
10. Review your strategy
Digital marketing strategies should have 3 parts: Where are we? Where do we want to be? How are we going to get there? Over the course of a year, these three things can change dramatically. Start 2015 off positively by reviewing this. Ask yourself whether or not your strategy needs a change.
Blue Biscuit 