As you probably know, YouTube has become a global phenomenon. After starting in 2005 with a Me at at the zoo“, YouTube has transformed from a simple video sharing site into a huge global network of individual content creators who actually make careers out of sharing their videos online. However, videos of cute kittens and useless tutorials aside, YouTube can open up a whole new way of promotion for small businesses. Below are 5 reasons why you should be using YouTube to promote your business:
- Free Advertising
The wonderful thing about online video content is that, for the most part, it’s free! You can upload whatever you want to YouTube and there is absolutely no cost. Imagine YouTube is a TV and your videos are adverts – your next YouTube video is free advertising! Show off your products, promote your services, and remember that every hit to a video is a possible customer.
Putting out videos onto YouTube is your chance to get a bit creative. It will allow you to add a touch of personality to your brand and business, bringing it to life! Making your customers and potential customers feel like they really know you is a really effective way to drive more sales, as it increases brand trust and loyalty.
One huge benefit of putting out YouTube content is that it gives you an excuse to get in touch with your customers and share your latest video. You can do this through a lot of different methods such as social media, email campaigns, and blog posts.
- Viral Possibilities
It’s highly unlikely that your video will go viral, as everyone is trying to do it. However, there is always the possibility with YouTube that if you get your video right, it will do just that! A great example of a marketing campaign that went viral online is Dove’s “Real Beauty Campaign,” which can be viewed here.
Video content is a great platform to comment on industry news and events. Offering your own insight into things going on in your industry, will showcase your expertise and could seriously raise your reputation. As the YouTube medium is a highly interactive platform, this is a great way to start conversations with others in your field.